While content creation and the blogging industry have been around for over a decade now, it’s still such a new industry. Finding the information you need to succeed can be difficult but with over ten years of content creation under my belt, I’m here to share my tips and tricks so you can create your dream life, too. Today, we’re chatting about how to become a full-time content creator, which I’m SO excited about!
How to Become a Full-Time Content Creator
Whether you already are creating content and want to take it to the next level, or are just starting to create content, here is everything you’ll need to take your creative business full-time.
Decide What Platforms You Want to Utilize
There are so many platforms you can create content for, but just because they all exist, doesn’t mean you need to be on all of them. When deciding what platforms to utilize, consider where your target audience is. Being on Instagram is a no-brainer thanks to the digital age we live in, but also consider creating content for the following platforms:
Niche Down & Be Consistent
One of the best things you can do to grow your following is to niche down and be consistent when it comes to posting. Niching down allows your audience to know what to expect from you when it comes to sharing content and being consistent lets them know when they can expect new content. Together, you’ll be able to grow your following so you can start working with brands.
Invest in the Right Gear
While you don’t have to have the most expensive gear on the market, it is important to invest in the gear that will help make content creation easier. Since I create both video content for my YouTube and Instagram, along with content for my blog, the gear I rely on the most includes this camera, this camera-mount microphone, and this tripod/ring light duo. Depending on what type of content you want to create and what your budget is, the gear you’ll need will vary. If you have a tight budget to start, the camera on the new iPhone’s is just as good as a DSLR camera. Start small and work your way up!
Determine How You’re Going to Make Money
The great thing about content creation is that there is no limit on how much money you can make from it! Start by determining how much you’ll need to make weekly/monthly in order to do it full-time and then from there, you’ll want to focus on continuing to build your brand. There are also so many different ways to make money as a content creator. A few you’ll want to consider include:
- Sponsorships & Partner Campaigns – This will most likely be your biggest source of income as a content creator! Working with brands is such an exciting part of being a content creator and it’s a great opportunity to get paid for sharing the products you already use and love.
- AdSense – You can utilize both YouTube and Google Adsense to add ads to your content. When users view/click on these ads, you’ll get a small commission. Doing this is also at no extra cost to you or your audience!
- Affiliates – Utilizing affiliate platforms such as LTK or ShopStyle Collective to promote products you use and love with your audience and make a commission from the sales your audience makes. This, again, is at no extra cost to you or your audience! Amazon also has a great affiliate platform if you’re often finding sharing products from Amazon.
- Products/Merch – This isn’t for every creator, but selling products and merch is a great way to not only make money but to also spread brand awareness.
Treat Content Creation as a Business
For a lot of creatives, creating content starts as a hobby and then transitions into a full-time job over time. My biggest tip for those just starting off or thinking about starting is to always treat content creation as a business. Stick to a schedule, get a website and email address, set up your EIN, and register as an LLC. This will not only help you get into the right mindset but will make things easier down the road.
Like this post? You’ll love my full-time influencer Q&A!